Evan Mickelsen and his wife Kelly founded Red Mountain Wholesale in 1997 in Provo, Utah. The only experience they had at that time was Evan’s part-time job as a delivery driver for another wholesale florist while he was in school. At that company, he saw many missed opportunities. He thought there were some ways in which he could better serve area retail florists. Evan and Kelly rented a 4,000 square foot basement warehouse, built a cooler, traded their car for delivery minivan, and started selling flowers.
From this humble beginning, Red Mountain has become one of the largest and most respected wholesale florists in the state of Utah. Red Mountain became this way by offering the highest quality flowers and the best customer service. In 2010, Evan and Kelly opened a second location in Denver, CO and are committed to offering the same service and quality to Colorado retail florists.
As part of the Tradewinds buying group, Red Mountain has access to the best farms in the world. Red Mountain is the exclusive distributer for the premium rose farm, Greenrose. This farm has become the standard for some of the most selective florists. Retailers will be familiar with some of the other rose farms such as Excellence, Unique, Floreloy, and many others. Red Mountain is committed to finding the best farms in the world and receives shipments from farms located in every continent, even Antarctica!